At long last! Another new blog post has (finally) gone live!
I’m sure it’s evident by my sporadic posting, but lately, I’ve been feeling very uninspired and removed from blogging. I haven’t been able to put my finger on exactly what’s been causing me to feel this way. There isn’t just one reason and it’s pretty hard to explain – even to myself!
I can’t tell you how many times in the last few months that I’ve clicked that “new post” button, started typing…and then quickly discarded the draft. I just haven’t known what to write about, or what people want to read these days. Heck, I don’t know what I want to see on a blog anymore! What I do know is, if I’m spending the time reading a blog post, I want to get something out of it. I want to learn something new, or feel inspired to try something.
The posts that have performed the best over the 5 years that I’ve been blogging are not the #ootd’s. If you take a look at my “Popular Posts” section, there’s an obvious trend. It’s the posts with more substance that people want to read – the posts with value. Namely, beauty product reviews and how-to’s. It certainly makes sense.
In many ways, I think Instagram has taken some of the value away from daily outfit posts. Why go to someone’s blog to see 7 photos of the same outfit, when you can scroll through Instagram and get inspired by many outfits at once. And – since adding the “save” feature, you can come back to those outfits for inspiration later.
Am I saying that blogs are dying? No – definitely not.
Am I planning to give up blogging? No – definitely not.
I just think the nature of blogging has changed. Generally speaking, people don’t spend as much time reading and commenting on blogs as they once did. I know I certainly don’t!
This is why it is so important that if you want to grow your online presence, your website and blog needs to be engaging and well designed.
Whether your website is in need of a makeover or this is your first time dipping into the online world and you need a site designing from scratch, you might want to consider reaching out to a freelance website designer for some expert tips and advice.
And would you look at that. I’ve already gone ahead and broken my own rule. This post doesn’t necessarily add “value” per say, but maybe I’ve fed your curiosity a little bit.
Or, did I make you think about your own habits and blog preferences too?
Anyhow, it’s nice to be back…and you can expect more content from me soon 🙂