Blogging is hard work. If you’re a blogger (or ever have been), I’m sure you agree with that statement. One blog post typically includes images, graphics, writing, editing, social media, SEO, and of course, inspiration. That’s a lot of moving parts!
Bloggers do all of these things and more on a regular basis. It’s one of the reasons it can be so overwhelming to get a blog started in the first place. No one wants to screw up, right? Well, any blogger can tell you that yes, you will make mistakes, but that’s just part of the process. While there are online courses, countless tutorials (that’s why I have a board on Pinterest dedicated to blogging education) and blogging coaches to help along the way, a lot of the learning comes from doing. You also learn from making your own mistakes. Lots of them. I’ve made my fair share of blogging mistakes, and continue to do so. But, part of being a blogger is working to continually improve your craft! From my experience as a blogger, as well as an avid blog reader, here’s 7 of the most common blogging mistakes (to avoid):
7 Common Blogging mistakes to avoid:
Messy Blog Design
When you land on someone’s blog, you’re there because you’re interested in reading the content. But, if the background is busy, the side bar is full of ads, the text is hard to read, and there’s too many fonts being used…the odds are, you’re not going to stick around, right?
When you look at some of the “big” blogs, like Song of Style, M loves M and Suburban Faux Pas, you’ll notice they all have a clean, sleek design. This isn’t a coincidence. The white backgrounds, contrasting text and large images ensures that the focus is their content.
Too many Pop-ups
One of my biggest pet peeves on any website are pop-ups. I can’t stand when I land on someone’s blog, only to be bombarded with ads popping up everywhere. These distractions don’t make for an enjoyable user experience. There’s actually some blogs that I’ve stopped reading, because the pop-ups (and corresponding slow page-load speed) got on my nerves!
The only kind of pop-up that you should consider having on your blog is an email sign-up. That said, make sure to set it up so that the pop-up doesn’t appear until a certain point in the user’s experience. For instance, you can set your email sign-up notification to pop up when the reader has scrolled to a certain point on the page. If the pop-up appears as soon as someone lands on your blog, they haven’t had enough time to fall in love with your content…so they don’t know if they want to sign up yet.
Not Having an Email list
Let me start by saying, I’m still making this blogging mistake. I’ve been doing a lot of reading about why you should start building an email list, but I haven’t created one (yet). Eep!
If you’re thinking of starting an email list, or you have one and don’t know what to do with it, there’s so many great resources out there to help. Check out this article, outlining 10 things you can send to email subscribers.
Not including enough text in your blog posts
In my opinion, this is one of the biggest blogging mistakes to avoid. After all, there’s more to a blog post than a few images and affiliate links.
If you want to rank in a Google search, each blog post should be at least 300 words in length. There are a number of reasons as to why post length is important for SEO, but ultimately, it just gives you more opportunity to include keywords. Ahem – this is why I’ve mentioned the phrase blogging mistakes to avoid a number of times in this post. If you want to do more reading on the subject, Yoast gives a great explanation about how long a blog post should be.
Only posting sponsored content
This is a tough one for bloggers and their readers alike. Here’s the deal. Blogging has become a huge marketing tool for brands. I’m sure you’ve all heard of influencer marketing. This is a new phenomenon, brought to life through the popularity of blogging and social media. Pretty neat, don’t you think?
Whether blogging is a hobby or a full-time gig, there’s countless ways to make money as a style blogger. There’s even more ways to make money as a food blogger, travel blogger, and well…any kind of blogger, really.
Where does this become one of the common blogging mistakes to avoid? It’s when every.single.post is sponsored. Granted, there’s no question that bloggers deserve to be paid for their work, but it’s all about balance. If every post is sponsored, you won’t be doing much to gain the trust of your readers. How will they know what you really think? Like so many things in life, it’s all about moderation.
No Social Sharing Buttons:
I can’t tell you how many times I’ve come across a great blog post, that I wanted to share, but couldn’t figure out how. Don’t make it difficult to share your content! After all, the hope with any blog post is that people will love it, connect with it, and share it. Hint – you should totally share this post. And while you’re at it, you should read and share my post about how to use Instagram Stories vs. Snapchat Stories!
Make sure to have social media share buttons at the top or bottom of your post. Also, you need a ‘Pin it’ button! If you’re not sure how to make those buttons appear, this article explains how to add a custom pin-it button on a WordPress blog. It’s easy!
Not being engaged with your audience:
Whether you blog full-time or part-time, life is busy. I get it. It can be incredibly difficult to respond to every single comment that you get on your blog (and social media). One of the biggest blogging mistakes to avoid is not showing your readers that you appreciate them.
Make sure to respond to meaningful comments, and reciprocate by reading and commenting on other people’s blogs. Not only does this encourage people to engage with your content, but it also helps you build relationships with other bloggers.
Thank you for reading – I hope this round-up of common blogging mistakes to avoid will help you improve your blog.
Also, I really love to write about blogging. Are you into these posts? Let me know if you want to see more of them!